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Privacy & Security

How we protect your data and handle cookies & advertising

The Short Version

Your portfolio data is encrypted on your device before it ever reaches our servers. We store only scrambled data that looks like random characters. Without your passphrase, nobody can read your holdings — not even us.

How Your Data is Protected

Your Device

Where encryption happens

Your portfolio data:

10 oz Gold
$2,650/oz

Encrypt with your passphrase

Becomes unreadable:

aGVsbG8gd29ybGQh
Kx7mN9pQ2vL3...

Our Servers

Only stores encrypted data

aGVsbG8gd29ybGQh...

We cannot read this

Secure (on your device)
Encrypted only

What We Cannot See

  • Which metals you own
  • How much of each metal you have
  • Your purchase prices
  • Your purchase dates
  • Your notes
  • Your total portfolio value

What We Can See

  • Your email (for login)
  • That you have a portfolio (not its contents)
  • Encrypted data (unreadable without your passphrase)
  • When you last accessed your portfolio

How the Encryption Works

1

You create a passphrase

When you first add a holding, you'll create a secret passphrase. This is like a password, but you can make it longer and easier to remember (like a sentence).

2

Your passphrase derives a unique encryption key

We use your passphrase to derive an encryption key using PBKDF2-SHA256 with 310,000 iterations (OWASP 2023 recommendation). This key derivation makes brute-force attacks computationally infeasible, even with powerful hardware.

3

Your data is encrypted on your device

Before any data leaves your phone or computer, it's encrypted using AES-256-GCM (authenticated encryption) — the same standard used by banks and governments. Each holding uses a unique random IV, and the authentication tag ensures data integrity.

4

Only scrambled data reaches our servers

We only ever receive and store the encrypted version. Even if someone broke into our database, they would only find gibberish that's impossible to decode without your passphrase.

5

You unlock it each session

When you want to view your portfolio, you enter your passphrase. Your device downloads the encrypted data and decrypts it locally — we never see the unencrypted version.

Important Things to Know

Remember your passphrase: If you forget it, there's no way to recover your data. We don't store your passphrase and cannot reset it for you.

No recovery option: This is by design. If we could recover your data, so could a hacker. Your security is our priority.

Vault reset: If you forget your passphrase, you can reset your vault, but this will permanently delete all your portfolio data.

Cookies & Local Storage

We use cookies and local storage to provide essential functionality and improve your experience.

Essential Cookies

Required for the site to function. These handle authentication, remember your preferences (theme, currency, chart settings), and store your encrypted portfolio passphrase verification hash locally.

Analytics Cookies

We use Vercel Analytics to understand how visitors use our site. This helps us improve performance and fix issues. Analytics data is aggregated and does not identify individual users.

Advertising Cookies

Mediavine and its advertising partners may set cookies to display relevant ads and measure ad performance. See the "Advertising & Ad Targeting" section below for more details and opt-out options.

Advertising & Ad Targeting

MetalCharts displays ads through Mediavine to support free access to our tools and data. Mediavine manages ad delivery and privacy consent through its Consent Management Platform (CMP). Here's how advertising works on our site:

What Mediavine and Its Partners Collect

Mediavine and its advertising partners may collect and use data for ad personalization, including:

  • Cookies stored on your browser to track preferences and interactions
  • Device identifiers and IP address (often anonymized)
  • Browsing activity across sites in the advertising network
  • Demographic and interest data used to estimate ad relevance

How Ads Are Personalized

Mediavine and its partners use this information to show ads that may be more relevant to your interests. For example, if you've previously searched for investment products, you might see ads related to financial services. Personalized ads help support our site while potentially showing you more useful content.

Third-Party Vendors

Mediavine works with third-party vendors and ad networks that may also place cookies on your device. These partners help serve and measure the effectiveness of ads. You can review how this data is handled in Mediavine's Privacy Policy

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Your Choices & Opt-Out Options

You have control over how your data is used for advertising:

Manage Your Ad Consent

Mediavine's on-site consent tool lets you review and change your advertising and data preferences at any time. You can also learn more in Mediavine's privacy policy:

Mediavine Privacy Policy

NAI Opt-Out Tool

Opt out of interest-based advertising from NAI member companies:

NAI Consumer Opt-Out

Browser Settings

Most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may affect site functionality, including remembering your preferences and keeping you logged in.

Do Not Track

Some browsers offer a "Do Not Track" setting. While we respect this preference where possible, note that third-party ad networks may not honor DNT signals.

Note: Even if you opt out of personalized ads, you will still see ads on MetalCharts. They just won't be tailored to your interests and browsing history.

Data Retention

We retain different types of data for different periods:

  • Account data: Retained while your account is active. You can delete your account and all associated data at any time from Settings.
  • Portfolio data: Encrypted and stored until you delete it or delete your account.
  • Analytics data: Aggregated and anonymized; retained for up to 12 months.
  • Ad-related cookies: Managed by Google according to their retention policies.

Have questions about our privacy practices? Email us at [email protected]