Reach buyers at the moment they check the price of a metal
~100K visitors a month, and 21,266 monthly clicks that arrive straight from a Google search for the price of a metal. Not a feed, not a recommendation. Someone typed the question and picked us out of the results.
They are retail stackers, bullion dealers, mining and commodity investors, and traders watching Shanghai and COMEX.
Visitors measured on site with Umami over the 90 days ending 27 July 2026, averaged to 30 days. Search clicks from Google Search Console over the 30 days ending 15 July 2026. Full breakdown below.
Audience
Measured on site with Umami, our own analytics, and cross-checked against Google Search Console. Search is the largest single source but it is only part of the total, so the two sets of figures below overlap and must not be added together.
Monthly figures are the 30-day average across the 90 days ending 27 July 2026. Umami reports its totals rounded, so these are stated as approximate rather than dressed up with digits the source does not have.
These totals include our embeddable price widgets, which are served from this domain inside other people's sites. That is genuine distribution, but display advertising does not run on embed pages, so treat the widget share as reach rather than as inventory you can buy.
Why they arrive
Search Console for the 30 days ending 15 July 2026. This is the share of the audience that arrived by typing a question into Google, which is the part whose intent we can actually evidence.
Top pages by search impressions
Where the search demand actually lands. Industrial metals and price history pull the most impressions, which is a statement about the queries, not about who is behind them: we do not publish audience demographics we have not measured.
| Page | Impressions | Avg. position |
|---|---|---|
Copper price /copper-price | 250,497 | 4.0 |
Metals dashboard /metals | 175,570 | 4.6 |
Gold price history /gold-price-history | 168,339 | 4.7 |
LME copper price /lme-copper-price | 161,669 | 4.4 |
Silver price /silver-price | 149,625 | 7.2 |
Shanghai gold and metals /shanghai | 87,813 | 2.1 |
Aluminum price /aluminum-price | 83,799 | 4.4 |
Impressions and average position only. Per-page click and click-through figures are left out on purpose: the click column and the impression column come from differently scoped Search Console reports, so dividing one by the other produces a number that is not true.
Figures as of July 2026. Traffic from Umami, search figures from Google Search Console.
Who cites MetalCharts
Where our numbers turn up
Our Shanghai premium data is the part of the site other people quote. It has been cited in a Bayhorse Silver press release, picked up by ZeroHedge, and referenced by David Morgan.
That is the whole list, and it is deliberately short. It is here because of what it says about the readership: an audience that follows physical metal demand closely enough to check where a number came from before repeating it.
Inventory and pricing
Three ways to buy. Display runs self-serve through Mediavine Direct. Sponsorships and data licensing are booked by hand, so those start with the form at the bottom of this page.
Display advertising
Display inventory is sold through Mediavine Direct. You set the dates, the budget and the targeting, upload creative, and check out. No call and no insertion order.
- In-content
- Sidebar
- Sticky sidebar
- Adhesion
- Video
Priced automatically per campaign, with a $100 minimum set by Mediavine. Live CPMs are shown at checkout before you pay.
Sponsorships
One advertiser per placement, arranged by us. Start with the form and tell us which pages your buyers already read.
- Sponsored article
- Named sponsorship of a specific page or tool
- Fixed direct placements
No public rate card at launch. Rates depend on the placement and the length of the term. Tell us your budget range and we will quote against it.
Data and API licensing
License the series behind the charts for your own product, research desk or newsroom.
- Historical price series
- COMEX inventory
- Shanghai premium
- Regional benchmarks (India and China)
Quoted per dataset. Price follows how much history you need, how often it refreshes, and whether you need redistribution rights.
Insertion orders, sponsorship agreements and data licensing agreements are signed by Uptime Holdings LLC.
Advertising policy
The same rules apply to every advertiser, at every budget.
What we turn down
- Unregistered securities offerings.
- Guaranteed-return claims and leveraged metals programs.
- Crypto presale promotions.
Uptime Holdings LLC declines campaigns that conflict with this policy, including after a booking has been placed.
How paid placements are handled
- Sponsored content is labeled sponsored, at the top, where a reader sees it before anything else.
- Every outbound link in a paid placement carries
rel="sponsored". That rule is not negotiable: search standing on this domain is the actual asset an advertiser is buying, and a single unlabeled paid link can cost it. - MetalCharts does not sell editorial coverage or price-data commentary. Neither is for sale at any price.
- Advertisers have no input on our data, our methodology, or our editorial decisions, and no advance look at what we publish.
Tell us what you have in mind
Say who you are trying to reach and what you plan to spend, and we will tell you plainly whether we have inventory that fits. If we do not, we will say so instead of selling you something adjacent.
Advertise with MetalCharts
Tell us what you have in mind. We reply within two business days.
Advertiser questions
What advertisers ask before they get in touch.
How fast do you reply?
Within two business days. Every inquiry lands in [email protected] and a person reads it. Where the fit is obvious, that first reply carries availability and pricing rather than a request for a call.
Can I pick specific pages?
For sponsorships and direct placements, yes: name the page and we quote that page. Display is different, because it is fulfilled through Mediavine Direct and targeting is set inside their checkout rather than by us. The audience table above is the honest place to start, since it shows where the search demand actually lands.
Do you do affiliate deals?
Yes. Affiliate arrangements sit outside the programmatic display exclusivity, so we can run them. Send the program terms, the commission structure and the pages you think fit. Every affiliate link carries rel="sponsored" and is disclosed, with no exceptions and no private arrangements.
Can I sponsor the Shanghai premium page?
Ask us. The Shanghai section holds an average Google position of 2.1, the strongest of the pages listed above, and it is the page other outlets quote, so it is also the page we guard most carefully. A sponsorship there is a named placement around the data. It is never a change to the data, to the methodology, or to how the premium is calculated. Tell us in the form which part of the page you had in mind.
What is your traffic seasonality?
We do not publish a seasonal pattern, because we cannot support one with measured data yet. What the last measured window (30 days ending 15 July 2026) does show is where demand concentrates: the largest pages by impressions are Copper price, Metals dashboard and Gold price history, and volume tracks the news cycle around metal prices. When a price move leads the financial press, those pages move with it. Plan against that rather than against a calendar.
Who is the contracting entity?
Uptime Holdings LLC. It signs every insertion order, sponsorship agreement and data licensing agreement, and it is the entity that invoices you. MetalCharts is the site it operates.
Advertising and sponsorship agreements are signed by Uptime Holdings LLC. Questions that do not fit the form can go to [email protected].